ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. What does that mean?

Software 120

Software Technology Advertising Advertising 120

PR 20/20

FEBRUARY 6, 2020

Christopher Penn ( @cspenn ) is instrumental to the progress of data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Entering 2020, there were 800,000 active podcasts. And there’s a podcast for everything. Where to start: 224: 8 Big Content Marketing Predictions for 2020.

Marketing 74

Marketing Conference Content Marketing Agency 74