PR 20/20

AUGUST 21, 2015

Owned, earned and paid media may be converging , but that doesn’t mean marketers should ignore the distinct differences between the three. Owned content is your foundation. It exists on your website, blog, social media channels and emails. It’s consumed by your newsletter recipients, subscribers and email lists.

Marketing 40

Marketing Consumer Social Media Blogging 40

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91