Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]
Sword and the Script
DECEMBER 5, 2023
One executed well on smaller earlier deals but failed to apply the lessons learned on larger deals later. But if I come off a little skeptical of all the PE money sloshing around in PR software, this gives you a sense of where I’m coming from. Both companies had plans that looked good to go on paper. With the buyout, Q4 Inc.
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