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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! ??.

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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

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Future of PR: 2020 edition

Stephen Waddington

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

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Build UK guidance on implementing its recommendation on contract terms: one step forward, two steps back

Practical Law Construction

Fast forward 12 months and BUK has published detailed guidance on its recommendations and their implementation, which puts helpful flesh on the bones. BUK has helpfully explained this recommendation by reference to the professional indemnity insurance coverage issues that I referred to in my last blog. Fitness for purpose.