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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B

B2B Marketing Measurement Social Media

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing

Marketing Content Marketing Pinterest LinkedIn

Public Relations Today

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

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