Automotive, Crisis Communications and Interviews

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Sign up here.

Big Data

Big Data Crisis Communications Data Crisis

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. I was fortunate that five senior practitioners agreed to be interviewed.

Crisis Management

Crisis Management Crisis Industry Automotive

Public Relations Today

How Big Data Will Modernize Your Crisis Communications Plan

From classroom to boardroom – crisis management lessons from the auto industry

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