Apparel Brand Radio Technology 
Contently - Strategy
FEBRUARY 8, 2022
” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. But it wasn’t just any old hoodie—this one was special.
Cision
JULY 26, 2017
On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.
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