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Media Monitoring: How to Plan, Execute and Engage

Cision

JULY 11, 2017

Any generic industry term, such as “finance” or “agriculture,” will yield thousands of irrelevant results. A print mention is different from a broadcast mention, which is different from a social media mention, and so on. The basic tenets of Boolean revolve around qualifying certain keywords against other keywords.

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How To Media Software Agriculture 265
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Behind the Headlines With Lauren Kaufman

Cision

JULY 14, 2016

After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR. What are some of the biggest PR challenges travel and lifestyle brands face?

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Travel Agriculture Tourism Internal 120
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