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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. We recently had a conversation with a public affairs client. Darika: It’s hard.

Data 176
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. That led me to Curley Company.

Ethics 76