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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications

Communications Analysis Web Handbook

Who talks to (and about) colleagues like that?

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee

Employee Internal International Corporate

Public Relations Today

A critical review of Excellence Theory in an era of digital communication

Who talks to (and about) colleagues like that?

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