Sword and the Script

APRIL 18, 2020

Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

FEBRUARY 14, 2017

At another company, the blog was a touch point on a sales cycle for roughly one-third of enterprise deals with an average selling price in excess of seven digits. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort.

B2B 67

B2B Measurement Blogging Community 67

MaccaPR

DECEMBER 19, 2016

We recommend that our clients advertise on at least one of their social channels to their target market. For business-to-business (B2B) campaigns, we almost always recommend LinkedIn and Twitter advertisements to reach business influencers and decision makers. Webinars - Create a webinar dedicated to the topic of your content.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48