Remove Advertising Remove Crisis Communications Remove Enterprise Remove Media Relations
article thumbnail

Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Crimson Tide (1995) — Crisis Planning. Plus, communications technology plays a crucial role in the plot.

Tools 170
article thumbnail

PR Tech Briefing: How Cision Impact is Bringing Earned Media Attribution and Retargeting to Public Relations

Sword and the Script

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

article thumbnail

PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.