Remove Advertising Remove Automotive Remove Corporate Remove Print
article thumbnail

Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73
article thumbnail

Earned Media: Is it worth all the trouble?

Bianchi Biz Blog

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

article thumbnail

Meet the Media: John Baxter, Freelance Writer

Bianchi Biz Blog

I eschew corporate titles, and simply refer to myself as a freelance writer. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone. I met an independent developer who was working on an advanced automotive diesel in 1973.

Meeting 65