Remove 2026 Remove Brand Remove Creativity Remove Leadership
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. From a communication perspective, a place where teams can meet to share ideas, brainstorm and work creatively makes perfect sense.

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Your profession needs you

Stephen Waddington

Lego and Patagonia are among my favourite brands. Lego’s purpose is to inspire and develop children to think creatively and release their potential. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. Both organisations absolutely live up to their purpose.