ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

Mindful Marketing

AUGUST 9, 2018

#PlaneBae is not a romance - it is a digital-age cautionary tale about privacy, identity, ethics and consent.” After all, it’s legal to photograph people in public places where there is no “ reasonable expectation of privacy.” ” Wow. That’s a strong reaction, but did Blair do anything wrong?

Social Media 50

Social Media Airlines Privacy Media 50

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

APRIL 30, 2013

The image went viral. ” Susan’s friend then shared it to her personal Facebook page with the privacy setting “friends only.” Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” So, how did it all happen? Too funny!!!”

Social Media 111

Social Media Reddit Media Facebook 111

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48