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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.”

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Behind the Headlines with Sharon Hoffman

Cision

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012.

Insiders

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PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

Our strategy development started in 2012 coming out of the London Games; not only were we looking to maximize the immediate post-Games opportunities, but we were also setting the strategy and positioning for 2016 as part of the conversation. Second, only pitch good stories. Currently representing some of the most decorated U.S.

Sports 60
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Women and the Election Newscycle – Is 26% On-Air Enough?

Beyond PR

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

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Entertainment & Sports Section New Member Spotlight

PRSay

Whether it’s to tweak your pitch. In addition to providing public relation services for top global sportswear and equipment companies like Prince Tennis, Natalie has worked with some of the leading sports and entertainment agencies such as Blue Entertainment Sports Television (BEST) and Lagardere Unlimited Tennis.

Sports 68
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Brands Be the Content Customers Want…Not Next to It [UML]

Sword and the Script

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. Trust Economy: Summaries to 4 Content Marketing Studies. 3) Execution of Content Marketing. “No

Brand 60