2012, Leadership, Storytelling and Television

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2012

Leadership

Storytelling

Television

Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling

Storytelling Tourism Travel Local

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Enter the era of Growth PR. Too Much Noise Across Too Many Digital Channels.

Measurement

Measurement Storytelling Data Technology

Public Relations Today

Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

The New Measurement: Shifting from Traditional PR to Growth PR

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