What a Duck Can Do For “Social” Media Relations
Waxing UnLyrical
MAY 27, 2016
The YESS Duck Derby , started in 2007, is held on the day of the annual Kentucky Derby. Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. It is a race, but instead of thoroughbred horses, it features rubber ducks.
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