PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. Let your talent lead the way.

Television 111

Television Writing Storytelling Video 111

PR Conversations

APRIL 27, 2017

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005.

Blogging 58

Blogging Writing Pitching Storytelling 58

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. But, in general, reporters don’t want a product pitch on a press release. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

Waxing UnLyrical

JULY 17, 2015

That percentage has doubled since 2005. In the PRWeek 2014 Agency Business Report example, one has to also wonder about the senior leaders the PR agencies themselves are pitching as “PR leaders” to be represented in industry publications. PR agencies aren’t above reproach, either.

Agency 40

Agency Report Training Leadership 40