article thumbnail

Do I Need a Social Media Marketing Manager?

Landis PR

In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Historians believe that social media began on May 24, 1844, when Samuel F.B. Fast forward to today.

article thumbnail

What Content Teams Can Learn From ‘Saturday Night Live’ About Keeping Things Fresh

PRSay

Just like SNL doesn’t recycle content from 2005, your team shouldn’t be recycling its work over and over. While your content team should always be focused on writing and storytelling, you need to tell your story in a variety of ways using tactics like video, audio, photography, editing and design. Let your talent lead the way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques.

Company 60
article thumbnail

The Future of Marketing: Paul Roetzer

Shift Communications

He started PR 20/20, an inbound marketing agency, in 2005. We have to move past storytelling. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Who is Paul Roetzer?

article thumbnail

Home sweet home – return to blogging, address well known

PR Conversations

Originally launched in Spring 2007, PR Conversations broke new ground by envisioning and introducing an international, collaborative PR blog concept under the initial guidance of Toni Muzi Falconi who had founded the original root-blog (tonisblog) sometime around 2005.

article thumbnail

Framing in PR: How To Bypass Confirmation Bias

Doctor Spin

By using dynamic language with metaphors, jargon, contrasts, spin, and storytelling , leaders can tailor their messages to resonate with different groups, whether employees, stakeholders, or publics. Source: Leadership 3 Fairhurst, G. Re-framing The Art of Framing: Problems and Prospects for Leadership. Leadership, 1, 165 – 185.

How To 52
article thumbnail

The transition from media to PR: Four former journalists talk about the surprises, struggles and wins

Communications Conversations

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. But really answering a reporter’s phone call is a small fraction of their day. A lot of things. It’s more strategic than I’ve done in the past.

Media 112