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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is.

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Exposing PR’s weaknesses

PR Conversations

We see this almost everywhere that PR is discussed online (and often in print too). Criticism by Gawker (among others) led to a ‘pseudo’ apology (as defined by Lazare 2004 ). Also then as an occupation, we never seem to get a step closer to an ethical future for PR. They are right and everyone else is wrong.