Remove 2002 Remove Books Remove Crisis Remove Public Affairs
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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

Stefan, as a professional, I would like to ask you where does PR end and propaganda begin in crisis situations. Maxim: PR should not end in any situation, even more so in a crisis. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. Get busy doing public outreach.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. Please tell us about your upcoming book. Why Your Story Trumps Your Brand , which I expect to publish in 2016, is my manifesto and explanation of the primacy of story in marketing and public relations success.