Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It
Deirdre Breakenridge
APRIL 29, 2019
The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. My friend, Lou Hoffman calls it the “F word” in storytelling – failure. It’s harder to know who is [the] media and who isn’t. And there used to be rules of engagement – behavior, fairness.
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