Earned Media Poised for New Prominence in 2018 [UML]
Sword and the Script
DECEMBER 16, 2017
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. It’s against that backdrop that we begin to see multiple data points showing renewed interests in e arned media – a traditional staple of the public relations discipline. The survey was conducted for the ANA by USC Annenberg.
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