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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral. Positivity engages audiences, and shines your reputation.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

“What, they could go to Wikipedia? ” However, content that follows this equation… Popular Google search term + aggregated information from other sources = viral content. Why is it on them to know that six and a half months ago, we broke one article explaining the foundational questions about what we’re doing?”

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