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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

While an outreacher’s main aim is to land linked coverage for a client, they should also provide the journalist with a story that is newsworthy. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). What is the purpose of Digital PR?

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How NOT to Launch an October Surprise: PR Takeaways from Trump’s Failed Attempt

Flack's Revenge

An “ October surprise ” is news that magically “happens” before a November election, just in time to throw a wrench in the works. We are now days away from the election, and I think most would agree that, if it happened, the October surprise came and went with barely a whimper. What can the PR field learn from this? This post explains.