Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. What do Rapha and the Festive 500 teach brands about storytelling and doing it better?

Storytelling 68

Storytelling Community Video Interviews 68

Stephen Waddington

OCTOBER 3, 2019

It’s hard, in a 24/7 global service business, to take your foot off the pedal. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

OCTOBER 3, 2019

It’s hard, in a 24/7 global service business, to take your foot off the pedal. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 60

Interviews Agency Industry Measurement 60

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling.

Storytelling 40

Storytelling Infographics Content Marketing Data 40