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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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What Is Crisis Management And Why Its Important?

Prohibition

Environmental issue: If you have experienced an environmental issue that has caused negative publicity for your business, this would be considered a crisis as it will affect not just your everyday operations, but also the reputation of your business. Here is a list of some common crises that affect organisations all over the world.