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How Humour Makes Your Message More Palatable. and More Powerful

Polaris

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us to Talk about Talk, a semi-regular (I’ll share something whenever I find an example from which we can all learn) feature here on Polaris B about media interview and presentation skills. “See Very funny.

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2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Are your spokespeople working?

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

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