PRSay

OCTOBER 13, 2021

Somewhere in the organization is someone who represents that audience” and can undergo media training. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Think about the audience you’re trying to reach.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

MAY 20, 2019

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.”

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.

Leadership 145

Leadership Content Marketing Healthcare Google 145