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#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. Here’s her recap of the chat.

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From Couch To 5K: Why Lindsay Allen Runs

Waxing UnLyrical

When I heard she was training for her first-ever 5K race and trying to raise funds for Special Olympics Michigan in the process, I asked her to tell me more. When I heard she was training for her first-ever 5K race and trying to raise funds for Special Olympics Michigan in the process, I asked her to tell me more. Until July, that is.

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. It’s easy.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1.

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