Remove Leadership Remove Reddit Remove Storytelling Remove Viral
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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. They painfully got buy-in across their org and learned about the business side of marketing. The epitome of this person is my friend Margaret Magnarelli.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. I think Reddit is also a big one for us. Super Bowl content planning | 15:01-17:25.

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