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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. They painfully got buy-in across their org and learned about the business side of marketing. The epitome of this person is my friend Margaret Magnarelli.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. I think Reddit is also a big one for us. We have a big community for Mountain Dew on Reddit. I think our community on Reddit really talks a lot about flavors, and products, and what their favorite things are, and what they wish we’d bring back.

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