Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40

ReimaginePR

AUGUST 29, 2016

It’s called the cover photo, and most brands fail to fully optimize this real estate. Get Started on Twitter. If You’re Just Getting Started: Twitter is known as the water cooler of social media. On Twitter, it’s a good idea to follow a lot of people. Twitter is an open and fast-moving conversation.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

APRIL 14, 2015

Real-world experience beyond the classroom. This is unnecessary and takes up valuable real estate on your resume that could be used for more relevant information (i.e. But the real world of agency PR is messy. Think: A simple infographic about you). Include links to online profiles, such as LinkedIn and Twitter.

Agency 48

Agency Real Estate Social Media Writing 48