How to Create Your Content Strategy From Scratch
Contently - Strategy
NOVEMBER 27, 2018
It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Interview your existing customers to find out more about their demographics, habits, and preferences. I push back. It’s not [just] the CMO. You need to define your own audience before you can own it.
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