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5 Mistakes Entry-Level PR Job Seekers Make & How To Avoid Them

MaccaPR

What you put in your cover letter will often tell a hiring executive more about you and your communications skills than your resume will. Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. Bureau of Labor Statistics.

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). For the latter, you can put the skyscraper technique in use for knowing content gaps that require further development of better content.