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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. Despite the best preparation, sometimes things will go awry.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

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What to Do When Your Internal Communications Goes External

PRSay

For example, UCLA basketball coach Steve Alford learned he had been fired by hearing about it on TV. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)