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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Fueled by a wish to prevent other families from the same pain, they came together to form a nonprofit called Healthy Birth Day, Inc. Think about bringing that transformational moment to employees.

Agency 80
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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch. 7) How has your nonprofit experience helped you professionally?