Sat.Sep 09, 2023

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Critics ‘paid off to boost film’s online rating’ on Rotten Tomatoes

Mark My Words

Mark Borkowski, the British PR agent, said the scandal had echoes of the fake reviews that have proliferated on Amazon. They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry. “The idea of being paid to write a positive review is anathema to a serious critic,” he added.

Film 60
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Axia Public Relations adds bilingual employee

Axia PR

Madison Paige increases PR firm’s offerings with Spanish skills. Madison Paige is joining Axia Public Relations as a public relations assistant. The U.S. is now the second-largest Spanish-speaking population in the world after Mexico , and data predicts that one in three people in the U.S. will speak Spanish by 2050. To address the needs of more than 52 million Spanish-language speakers, Axia sought to recruit Paige as a bilingual Spanish speaker.