Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. adults was conducted from February 17-19, 2023. Key findings include: 1.) 48% of Gen Z respondents were interested in paid subscriptions to internet personalities and content creators. 2.

Company 98

Company Consumer Study Brand 98

The Hoyt Organization

MAY 19, 2023

Purpose-driven marketing and corporate social responsibility (CSR ) have been buzzwords for decades. However, despite these terms being around for a long time, companies still need clarification on the two to avoid missing meaningful opportunities. So, let’s delve deeper into purpose-driven marketing and CSR to understand how these concepts work together.

Corporate 95

Corporate Marketing Company 95

HMA Public Relations

MAY 19, 2023

While the Phoenix Suns are out of the NBA Playoffs, the Inside the NBA program keeps fans tuning in to watch its superstar team. Find out what important lessons Inside the NBA can teach your business in this blog post from Alison Bailin.

Blogging 72

Blogging Sports 72

Mark My Words

MAY 19, 2023

The Guardian Mark Borkowski, the PR agent who represented Noel Edmonds at the point at which his hit show Noel’s House Party was in a death spiral, said he sensed that a “storm in the teacup” was being further stirred by those acting in the interests of those who might wish to replace them – and that this might well be how it ends. “I think ITV will be protecting the format, they will be very frustrated by it,” Borkowski said.

Crisis 60

Crisis Company 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Institute for Public Relations

MAY 19, 2023

This summary is provided by the IPR Organizational Communication Research Center. Gallup researched how employee engagement and workplace elements impact organizational outcomes, profitability, productivity, and wellbeing. Quarterly surveys of 15,000 U.S. employees were conducted throughout 2022. Key findings include: 1.) 32% of full- and part-time employee respondents said they were engaged within the workplace.

Internal 52

Internal International Communications Employee 52