eBook Product Launch Social Media Trade Shows 
Cision
DECEMBER 28, 2017
” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. June: Plan Around Product Launches. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.
Beyond PR
DECEMBER 19, 2016
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.
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