ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. “People are hungry for a true human connection,” says Fanocracy author David Meerman Scott, with emphasis on “human.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Customers perceived Apple's gift as an invasion of privacy.

Strategy 48

Strategy Brand Branding Retail 48