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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Read on, and disregard at your own peril.

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Managing your brand reputation when an NFL star gets Covid-19

NewsWhip

That happened this week with NFL star Aaron Rodgers, who tested positive for Covid-19 and eventually revealed that he had not taken the vaccine during a controversial radio show in which he criticized the media and the ‘woke mob’. If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview.