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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio.

Handbook

Handbook Publicity Newspapers Television

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing

Marketing Television Handbook Web

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

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