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Be Human: 4 Lessons From xPotomac 2015

Cision

If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service.

Crisis 120
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Behind the Headlines With Brandon Puttbrese

Cision

I thought to myself: “Everything we do is storytelling!” What role does social media play in reputation and crisis management today? For many companies, their social media presence also doubles as customer service. What advice do you have for public relations professionals facing a crisis?

Crisis 0
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 196
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#19: Building a framework for reputation management

NewsWhip

Deploying crisis management teams | Jump to text. It comes down to every customer service interaction. How would you define the difference between risk management and crisis management? The relationship between risk and innovation | Jump to text. Addressing unprecedented risks | Jump to text.