ImPRessions - Crenshaw Communications

MAY 15, 2018

Five crisis PR first responses. Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. The first statement in crisis response carries great importance, because it sets the tone for what will follow.

Crisis 136

Crisis Privacy Airlines Facebook 136

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” Facebook page ) and. Needless to say, that message was shared widely across Facebook.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Branding 48

Branding Brand Crisis Social Media 48