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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

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Agency Nonprofit Real Estate Public Affairs

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

DECEMBER 4, 2018

So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.). Image by ElisaRiva via Pixabay, CC0 Creative Commons. Dawn Buzynski leads the award-winning public relations team at Strategic America.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

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