PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. Such exercises invite a diverse array of ideas, opinions and feedback. An effective red-team exercise helps bring those moving parts together. Spark new ideas.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Never knowing if something is going to go viral against you in a negative way… but wait! This means: Who are your stakeholders? Make a list. Where are they online?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. Writing and developing content on a consistent basis is like exercising. Your content will not go viral and you shouldn’t try. However, earning a mention has gone a long way toward re-invigorating internal support.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Melissa Agnes

MARCH 28, 2016

For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. This is human nature. All of a sudden, North Americans woke up.

Crisis Management 100

Crisis Management Crisis Viral Community 100