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Brands Bungle Response To Michael Cohen Scandal

ImPRessions - Crenshaw Communications

This week two sophisticated corporations faced an unwelcome PR challenge. It described the deal as related to its need to understand “a wide range of policy issues,” including “regulatory reform at the FCC, corporate tax reform and antitrust enforcement.” Novartis is a $50 billion publicly traded corporation.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat.

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Business’s Best Path to Racial Justice

Mindful Marketing

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Provide the new hire with real estate contacts in the area or even an apartment to rent in order to make relocation easier.