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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Top brands like Canadian Tire, Nike, Imperial Oil, Sobey’s national grocery chain, TELUS telecommunications company, Skip the Dishes food delivery app, Chevrolet Canada, Pepsi, Scotia Bank, and most significantly, the iconic Canadian coffee brand started by a hockey player, Tim Hortons, did not hesitate to drop the organization.

Brand 148
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Communications Synonyms (With Explanations)

Doctor Spin

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). It includes the tools and infrastructure that facilitate the exchange of information, such as telecommunications networks, the internet, and mass media platforms. Implausible claims.

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Why it’s important to prepare for a PR crisis

Prohibition

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. But unfortunately a crisis can strike at any time.

Crisis 62